So today is more of a rant, I’m sorry to say.
Honestly no introduction is needed, let’s just dive in.
When I first really got into Rae Dunn I was meeting all kinds of collectors. Ones I have been warned on, others that were super sweet, all kinds of upsellers, and those bitter over upsellers.
In the collecting community there are some who flat out harass upsellers and will do anything they can to tear them down. After looking at it from all angels I have to say, I actually agree with those who decide to upsell.
Okay, let me stop and explain some things.: 1- If you are confused what Rae Dunn is then start here.
2- an “upseller” is a person who buys Rae Dunn at retail price and then turns around and sells it on Facebook, Instagram, Mercari, or other places for a high profit.
Rae Dunn has become the new beanie babies. According to the New York Post, “ part of the reason for the incredible success of the Beanie Babies — which had sales of $1.4 billion in 1998, making Warner a billionaire in the process — is that Warner would retire specific animals at whim, creating scarcity in the market and inspiring collectors to pay up to $5,000 for a plush toy that originally retailed for $5”.
That is almost IDENTICAL to what is happening with Rae Dunn. A $5.99 mug is being resold for hundreds of dollars. I can’t even imagine what it will be like in a few years.
Rae Dunn can only be found at three stores: TJ MAXX, Homegoods, and Marshalls. And even then, you are not guaranteed to even find one Rae Dunn item, let alone exactly what you were looking for.
This is where the upselling comes in. Ladies wait outside the stores for opening and grab anything of value they can get their hands on. (Store openings are a madhouse, see last month’s post for more info on THAT.) Stores are never guaranteed products and each item is only produced a certain number of times. Upsellers clean out the store of all Rae Dunn in a matter of MINUTES. I’m sorry to say, but Rae Dunn is a genius in the value she has added to her brand. And honestly, those that recognize it and upsell, deserve every penny.
But I have to say, I applaud these women for their investment.
Recently I have seen the Black LL mugs sell anywhere from $50-$250 each, the canisters as much as $550, and any other new-release LL holiday starting at $40 and up. That is HUGE profit margins and frankly the income they make supports them and their families.
Barbies, Hot Wheels, Baseball Cards, and so on have been collected, traded, and sold at high value for YEARS. And yet those selling their sought-after or “rare” pieces aren’t getting harassed. So why are you harassing these smart business women?
If you want people to stop upselling, then stop giving the brand SO MUCH VALUE. The more you invest to searching, hunting, and longing for a piece, the higher the value goes.
If you don’t agree with the price that someone is selling at, then simply move onto the next. There are so many ways to purchase and hunt for a specific Rae Dunn item online that I am sure you will come across other sellers. Remember the people you are talking to online are real humans just like you. Don’t hate them for their hustle.
You know to this day you wish you never threw out those beanie babies or opened that hot wheel case. And if you do have those items in mint condition, I promise you I can find you selling them for every penny of their worth.